The NFL wants you to think this is Super Bowl week.
But when you got up Monday morning and turned the calendar to February, that can only mean one thing: Baseball is back! Winter is over. Pitchers and catchers report this month, and so does everybody else.
It's time for spring training, time for the sun and the fun and the "everybody has a chance" cliches.
And time to remind you those cliches aren't true, because not everyone has a chance to win this year. The Atlanta Braves and Philadelphia Phillies and Cincinnati Reds and Milwaukee Brewers? They have no chance.
You know who else has no chance? Me. I'm about to tell you now, at the start of February, which teams will still be standing at the end of September, and even which one will be celebrating at the start of November. And I'll need even better luck than the teams I'm picking, because my prediction history suggests strongly I'll end up being wrong.
But the big free agents have signed, the big trades have been made and if it's just about time for spring training camps to open, then it's just about time to update our 2016 predictions.
I'm the guy who's going to do it, starting right now.