Months after inking a lucrative long-term extension with the Seattle Seahawks, quarterback Russell Wilson put pen to paper on another deal that will keep his bank account flush with cash.
The Seahawks signal-caller announced Friday he has signed a long-term contract with Nike:
According to ESPN.com's Darren Rovell, Wilson left Nike following the 2014 season and sported Under Armour gear throughout the 2015 campaign.
Rovell shared some more insight shortly after the deal became official:
Russell Wilson announces he has signed with Nike. Wouldn't be surprised if it's the biggest football shoe deal yet.— Darren Rovell (@darrenrovell) January 30, 2016
Can't imagine Nike officials admitting to this, but believe Russell Wilson benefited from Cam's season. Almost couldn't lose him to UA.— Darren Rovell (@darrenrovell) January 30, 2016
While terms of the agreement have yet to be reported, the Swoosh has to be pleased it was able to retain Wilson and prevent him from joining forces with the likes of New England Patriots quarterback Tom Brady and Carolina Panthers quarterback Cam Newton at Under Armour.
One of the NFL's most popular figures, Wilson has been an absolute force for the Seahawks since his arrival in 2012. Just four years into his professional journey, the 27-year-old has helped Seattle capture two NFC championships and a Super Bowl title.
According to NFLShop.com, Wilson's electric stylings under center have translated to tremendous jersey sales. At present, Wilson's jersey is the fourth-most popular among quarterbacks behind Brady, Aaron Rodgers and Newton, while his threads are flying off the virtual shelves at the eighth-fastest clip among all players.
Not only that, but Wilson's jersey ranked as the league's top seller last October and the period spanning March 2014 to February 2015, according to Rovell.
Now that he's back with the Swoosh, Wilson figures to be a prominent piece of Nike's promotional content as the quarterback attempts to lead the Seahawks back to the promised land.