The Kansas City Chiefs never led Saturday in a 27-20 divisional-round loss to the New England Patriots, but a late touchdown put them within one score with 1:13 remaining in the game.
However, Kansas City's poor clock management cost the team more than a minute at a point in the game when every second was crucial.
Quarterback Alex Smith hit Albert Wilson with a pass that set up 1st-and-goal on the New England 1-yard line with three minutes remaining. After Wilson failed to get out of bounds, the Chiefs didn't get a play off until there was just 2:33 left on the clock when they ran for a one-yard loss.
Kansas City then failed to get a play off before the two-minute warning. It took five plays (and a false start penalty on Chiefs offensive lineman Eric Fisher) and another 47 seconds before the Chiefs finally scored on a Charcandrick West run. They even huddled on a few plays while the clock was running.
The whole fiasco allowed the Patriots to end the game with one first down.
Kansas City head coach Andy Reid didn't seem to notice the ineptitude, per Adam Teicher of ESPN.com.
"I'm not sure exactly what you're talking about,'' Reid said when asked about the clock management late in the game.
Apparently he was the only one, as Twitter users were more than happy to roast Reid. There were plenty who used 140 characters to show their displeasure, such as former Kansas City Star columnist Jason Whitlock, now with Fox Sports 1. It got so bad, baseball reporters like Jeff Passan of Yahoo Sports and entertainer Seth Meyers even chimed in.
Andy Reid: And we're going to overti.....wait....27-20????— Seth Meyers (@sethmeyers) January 17, 2016
Andy Reid never fails to disappoint.— Jeff Passan (@JeffPassan) January 17, 2016
Andy Reid Clock Management School.— Jason Whitlock (@WhitlockJason) January 17, 2016
Former ESPN writer Bill Simmons, a Patriots fan, had no problem with the "strategy":
I love Andy Reid!— Bill Simmons (@BillSimmons) January 17, 2016
Yahoo Sports' Dan Wetzel seemed like he was expecting it:
Down two scores keeps milking the fourth quarter clock: An Andy Reid January Tradition.— Dan Wetzel (@DanWetzel) January 17, 2016
Reid expanded his thoughts some—this time admitting his team didn't execute how he would have liked, per Teicher.
"We wanted to get a play off," Reid said. "There was 2:20 on the clock. We wanted to make sure we got our best personnel on the field for that play, and we didn't get that done.''
Reid has been criticized for poor clock management since Super Bowl XXXIX, when his Philadelphia Eagles faced the Patriots. The then-head coach failed to move his team quickly down the field late in the fourth quarter as it trailed by 10 points.
This instance is all over the 24-hour news cycle and social media.
Just don't ask Reid to remember.