These days, you rarely have to wait until the Super Bowl to see the Super Bowl commercials. Often weeks in advance, companies begin unveiling their high-priced commercials, essentially turning the Super Bowl into a two-week advertising window.
While that means some of the luster is gone by the time the actual game comes around for those only watching to see the commercials, it also means that companies plan lavish teaser campaigns and drop hints about what the actual commercial might be leading up to Super Bowl Sunday.
Hey, that's capitalism, baby. Let's preview some of the top ads expected for the game, along with taking a look at some of the better ads already made available online.
Where: MetLife Stadium, East Rutherford, N.J.
When: Sunday, Feb. 2, at 6:30 p.m. ET
Live Stream: Fox Sports Go
Spread: Broncos -2.5, per Vegas Insider
Of all the ads to look forward to, none probably deserves your anticipation more than Wonderful Pistachios. Why should you be looking forward to an advertisement for a nut company?
Stephen Colbert, that's why.
Tip of the cap to you, Wonderful Pistachios.
Few companies go bigger during the Super Bowl than Bud Light, and that isn't the exception this year. The company has launched several videos teasing its campaign at the Super Bowl, including this one that features comedian and musician Reggie Watts:
Butterfinger is previewing both its Super Bowl spot and new Butterfinger Cups with this 30-second teaser:
SodaStream has been the subject of the first "controversy" among those buying ad space at the Super Bowl, as Fox banned the following ad featuring Scarlett Johansson since she names Coke and Pepsi in the commercial.
Surely, SodaStream had no idea this ad would be banned. Or that its banishment would put it on everyone's radar. Yup, this is just a happy coincidence and not a huge marketing ploy.
And if you believe that, well, I just painted the word "gullible" on your ceiling. Go ahead, look.
Meanwhile, M&M's Super Bowl spot certainly seems ominous for the Yellow M&M. Check it out below.
What will happen? Who would shoot an adorable and sentient piece of chocolate with a poison dart? Why is he wearing gloves, shoes and a headband but no pants or other articles of clothing? Is his candy shell considered clothing? Wait, have the M&M's been naked this whole time? Should America be outraged? Have we given up all hope of family values in this country?!
Sorry, I got lost there for a second. It's just a commercial.
Those are some of the more intriguing teasers. Here's a collection of some of the better Super Bowl ads that have already appeared online. Let us know what you think in the comments section.
Dannon Oikos Greek Yogurt
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