The NFL has returned this week along with talk of a London franchise, but there are plenty of reasons why Roger Goodell and the NFL should be looking elsewhere. The NFL won't work in London, and it's important NFL fans and administrators know the reasons why.
NFL teams travel to the UK for the International Series each year, and the game appears very popular. But in reality the series simply gives the small number of fans from all over Europe the chance to see a game live.
They already support established teams (if they are interested) and are going for the one-off spectacle. We take a look at the reasons why a London franchise for the NFL would not work, and why Goodell should be looking outside of the UK.