Honestly, I had never even heard of this Chad Dukes guy until I read this story this morning, but he’s likely someone I’ll never put any stock in listening to beyond this post.
Dukes is a local radio personality in Washington D.C. and co-host of The Big O and Dukes Show. He got into a Tweet scrap with newly signed Redskins quarterback Chase Daniel, for reasons that immediately appear designed to get Daniel on his show.
Now, I can just anticipate fans of Dukes commenting and e-mailing with, "Nobody ever heard of this piece of sh*t blog until today," or, "who the f*ck are you to say anything?"
Profanity aside, the truth is Dukes comes off like somebody desperate for a big scoop and yearning to get his name out there any way he can, which is the last thing you’d like to do if you truly want to build a loyal audience.
People who like Daniel now hate Dukes. People who like Dukes now hate Daniel.
I can almost guarantee the people siding with the quarterback far outnumber those supporting the radio host, which doesn’t make good business sense for Dukes in the long run because he gets posts like this written about him, and linkage like this and that.
In the end, trashing Daniel adversely affects Dukes’ intent of drawing publicity. In most cases in sports and entertainment, any publicity is good publicity.
In the blogosphere, bad publicity renders days of scorn and mockery, which eventually leads to being completely ignored by key communicators with a popular following.
So, all of that is said to communicate one big message: Daniel has upped his appeal locally and nationally, while Dukes has diminished his.
Daniel has increased his image in his field, while Dukes has injured his with misplaced logic and a heightened sense of importance.
The saddest part? The person with the most to lose thinks that he is the winner.