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Detroit running backs aren't exactly a hot commodity, at least not since Jahvid Best played his last game.
Bell might not be the one to change that, but he is an interesting player. He's not the traditional running back who gets 20 carries a game and racks up yards; he's more of a Darren Sproles type in that he is more of a pass-catching threat than a pure-running threat.
In 2012, Bell gained 485 of his 899 yards through the air. In the process, he caught 52 balls. Those kind of receptions from a running back can be nice, especially in PPR formats.
There is reason to think that Bell might get more carries in the run game, too. Second-year running back Mikel Leshoure failed to impress in his first year of action in the NFL. Leshoure was limited to just 3.7 yards per carry, while Bell averaged 5.0 yards per carry. Leshoure will still get goal line carries, as he scored nine touchdowns in 2012, but Bell might get a larger body of work.
Bell is unlikely to be an excellent running back option, but he is certainly someone who will slip into the very late rounds in most leagues. To have a guy like him as injury insurance or as a buy week fill-in is a nice luxury.