For some, the commercials are the only reason to watch Super Bowl XLVII.
The action on the field is only just filler for ads. There's a reason companies spend millions of dollars for just 30 seconds to a minute of air time.
Some of the best ads are the trailers for some of the biggest movies to come out in the spring and summer seasons. They can throw fans into a frenzy of anticipation.
Here's four of the biggest trailers from the Super Bowl.
4. Fast & Furious 6
If you're wondering why they're making a sixth Fast and Furious movie, you're not the only one. Fast Five was a somewhat enjoyable movie, but it was nothing that fans of the series hadn't seen before.
It looks as if everyone from the previous movie has returned, along with Michelle Rodriguez, who was "killed" in Fast & Furious. Alas, she was alive the whole time.
Judging from the trailer, The Rock and Vin Diesel must team up to take down who will be the film's main protagonist.
Really, though, the main plot is just an afterthought to the crazy stunts that will litter Fast & Furious 6. It will be interesting to see if the movie can top the craziness that was the car chase through Rio de Janeiro in Fast Five.
3. Oz: The Great and Powerful
This is a movie that has the potential to be very good or very bad. Sam Raimi is an extremely talented director, no matter what Spider-Man 3 might have you believe.
The Wizard of Oz is one of those stories that could really benefit from taking a darker turn. The 1939 edition with Judy Garland is a great movie, but it looks a bit childish at times. That's to be expected with a move over 70 years old.
Raimi has the kind of touch that can make this movie suitably terrifying at times while also maintaining some humor.
With James Franco, Michelle Williams, Mila Kunis and Rachel Weisz, there's plenty of reasons why this could be a very good movie.
2. Iron Man 3
Iron Man 2 was one of the biggest disappointments of 2010 when it came to blockbuster films. With The Avengers having come and gone, the hype machine is back into full gear for Iron Man 3.
Shane Black is the director, so it will be very interesting to see the final product. Black has been a writer on some very good action films, but Kiss Kiss Bang Bang is the only movie he's directed.
The movie looks like it's going a bit darker than the previous two. That can be a very tired cliche when it comes to movies. Still, there is a much different feel to Iron Man 3 than there was with the first two films.
1. Star Trek Into Darkness
There wasn't much in this trailer that hasn't been revealed already. Still, this looks like it will be one of the biggest movies of the summer.
Much of the Star Trek Into Darkness trailer focused on Benedict Cumberbatch's character, who's the main villain in the movie. He's listed only as John Harrison right now, but many believe he could be Khan Noonien Singh, who was last played by Ricardo Montalban.
Those who have seen Cumberbatch in Sherlock and Tinker Tailor Soldier Spy will be able to attest to the skill of the British actor. He'll be a tremendous foil to Chris Pine.
Now that J.J. Abrams is able to skip past much of the exposition of Star Trek, he can get right down to action in the sequel.