Everyone knows that the Super Bowl commercials have become almost as important as the game itself. The rise of YouTube and social media has only skyrocketed interest.
The increased attention and all the pre-Super Bowl buzz for ads have driven up the cost substantially. In 2013 the average 30-second spot costs upward of $4 million. That's roughly a 90 percent increase from a decade ago.
Some companies make the most of their money by producing really outstanding and memorable commercials that resonate with the public. The best ads earn a permanent place in television history, and are rerun countless times long after the game ends.
Other companies just waste an unbelievable amount of money on stupendously terrible ads that are endlessly ridiculed or worse—forgotten in seconds.
Let's take a look at the good, the bad, and the dreadfully mediocre Super Bowl commercials of 2013.
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