Mitch Ross is back in the headlines Friday, as it's now being reported across Twitter that he's apologizing to the athletes whose reputations were hurt by Sports Illustrated's story on deer-antler spray, Ray Lewis among them.
In the SI report, Ross' company S.W.A.T.S. was linked to several prominent athletes in the sporting world through its distribution of deer-antler spray.
The spray contains substances banned by the NFL.
The NFL's Albert Breer first tweeted a report of the apology. While Ross seemed to be targeting all the athletes named in the story, he specifically referred to Ray Lewis and Hue Jackson as "heroes."
Mitch Ross is apologizing to athletes the SI story hurt. Calls Ray Lewis and Hue Jackson heroes.— Albert Breer (@AlbertBreer) February 1, 2013
Not long after, Raven Insider Aaron Wilson followed up with a tweet quoting Ross as saying, "I was young once I made a lot of mistakes."
Mitch ross 'I was young once I made a lot of mistakes'— Aaron Wilson (@RavensInsider) February 1, 2013
While this apology isn't a concession from Ross of making up any details in the SI story, it's obvious the man feels bad for what the story has done to the good name of these athletes.
However, as Wilson also tweeted, Ross did make sure to mention he never saw Ray Lewis use the spray.
Mitch ross says 'he never saw ray lewis put it in his mouth' the deer antler spray— Aaron Wilson (@RavensInsider) February 1, 2013
Lewis in particular has taken the brunt of the bad publicity, with his Baltimore Ravens set to play in the Super Bowl this Sunday in what will be Lewis' final game in the NFL.
While Lewis has vehemently denied use of deer-antler spray, it hasn't stopped the media from constantly asking about it.
In the SI report, S.W.A.T.S. was also linked to several college football players, including some from Alabama's 2011 BCS championship team.
In a follow-up tweet to the apology, Aaron Wilson also mentioned:
Mitch ross acknowledges he has cease and desist letters from alabama auburn and lsu to stay away from program— Aaron Wilson (@RavensInsider) February 1, 2013
And in a very bizarre twist to everything, the NFL's Ian Rapoport had this to report:
Mitch Ross said God sent him to the Ravens with holograms to help them. Ok then. "I'm trying to help fix the problem."— Ian Rapoport (@RapSheet) February 1, 2013
While this probably isn't the last we hear from Ross, the apology is an interesting step from a man who's obviously remorseful. Unfortunately, that's not enough to clear these athletes' names.