Super Bowl Commercials 2013: Taco Bell's 'Viva Young' Ad Steals the Show

Tim KeeneyContributor IFebruary 3, 2013

Screenshot from YouTube video
Screenshot from YouTube video

Is anyone else suddenly in the mood for a Cheesy Gordita Crunch?

As if Taco Bell really needs to advertise with such winners like the Doritos Loco Taco, Volcano Taco and Crunchwrap Supreme on the menu, it hit a 500-foot home-run with its crucial Super Bowl spot.

Take a look at the commercial that's quickly taking the Internet—and world—by storm:

Sorry, Taco Time, but you lose. 

Taco Bell didn't promote any of its menu, but that's not what makes a memorable commercial, anyway. Instead, this ad will arguably go down as the best of a night that is famous for creative and imaginative commercials because of several of the following highlights.

One: Old folks sneaking out of a retirement home to go swimming (complete with artistic underwater shot. Cool!) and set off firecrackers on doorsteps. 

Two: Old folks going to the club—where dubstep is presumably playing—to do the robot, get covered in foam and kiss young boys on the cheek inside a bathroom stall. 

Three: Old folk pressing his nipple up against a window where a couple is quietly eating dinner (question about continuity: How late at night can it be if people are still eating dinner at a restaurant? If that means we are to assume these retirement home escapees are partying it up late-night style at 7 p.m., then that is comedic gold).

Four: Old folks staring down cops. 

Five: The genius subtlety by Taco Bell of owning up to being the go-to late-night stop after a night of hooligans and partying. 

Six: "We Are Young," by Fun playing in Spanish. Nosotros somos jóvenes! 

Well played, Taco Bell. Well played, indeed.