As the 2013 Super Bowl approaches, the excitement over the game is only matched by the mainstream attention that now surrounds the ads and commercials that will air during the actual San Francisco 49ers and Baltimore Ravens matchup.
These commercials have taken on a life of their own over the last decade.
With advertisers realizing that vast numbers of fans will tune in Sunday—both hardcore NFL addicts and casual football enthusiasts—the products they are selling must appeal to a wide variety of possible customers from all different demographics.
All of the following spots will be aired during the Super Bowl, so be prepared to let others around you on Super Sunday know when it’s time to pay attention.
While Hyundai hasn’t been a name synonymous with great Super Bowl commercials in the past, the company hits the nail on the head with its ad for the 2013 Sonata Turbo titled Stuck.
The commercial depicts a couple driving the new Sonata Turbo on several different highways at different times of day, but always managing to end up behind a vehicle a normal driver wouldn’t want to drive near for very long.
From an overweight biker blowing kisses, to a nuclear waste tanker truck, to an RV full of slobbering dogs, this Hyundai commercial hits all the right notes. This upbeat ad is a great effort from the company.
Pepsi has been one of the leaders in advertising during the Super Bowl for over a decade, and the company has decided to go all-in on the 2013 commercial and its new product, Pepsi NEXT.
Now I’ve never had Pepsi NEXT—nor will I likely ever find the urge to ever try the soda that claims it has 60 percent less sugar—but the party this kid throws and the effect the drink has on his parents has me reconsidering my choice to not taste this drink.
This ad has a very common acting scenario of a son having a party while his parents are away and they come home early, but the twist of them being alright with the young man’s decisions because of the soda is fun and unique.
Another job well done by Pepsi.
It is flat-out unbelievable that there is some backlash towards Volkswagen’s Get Happy Super Bowl commercial (h/t Jillian Raftery of MyNorthwest.com), especially considering that the entire spot is about making people happy using a fun Jamaican accent.
The ad is trying to sell the 2013 Volkswagen Beetle by saying that the car can make the driver unrealistically pleasant, and the culmination of the ad featuring a co-worker and boss speaking with the same accent at the end made this a very funny commercial.
The theme for the ad is "C'mon, Get Happy" by Jamaican artist Jimmy Cliff, and that is where the inspiration for the main character speaking in a thick accent came from; it’s basic comedy gold.
People just love to complain.
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