Tim Tebow, the man who is struggling to find every last minute of playing time on a losing team, is now the main spokesman of a device made popular roughly a decade ago.
The Hollywood Reporter reports that the New York Jets backup quarterback, who continues to make brief little cameos during actual games, will now be the "Brand Ambassador" for TiVo, a device similar to everyone's DVR.
What's more, TiVo will work the Tebow brand into their device, so you can have more Tebow time while you get on a knee as you wait to see the backup come in for one play and run for three yards.
The 25-year-old athlete will spread the gospel of TiVo via a social media and national advertising campaign including a series of TV commercials, the company said. TiVo will also offer a "Tim Tebow Zone" listing Tebow's favorite shows, movies and recommendations for kids' programming.
Someone should tell TiVo they are roughly 12 months late to the party, because Tebowmania is more of a Tebowpassinginterest at the moment.
ESPN has inundated us with the legendary wunderkind of throwing balls askew for so long now that many have grown tired of him, including his own teammates.
The New York Daily News reported Tuesday several players have ripped the popular quarterback, and one anonymous defender even called him "terrible."
This is not to say Tebow isn't a great guy, because he is. The man has such a wonderful personality that he would make a rainbow-drenched teddy bear spreading kisses look like a grump.
That's not what is odd about this pairing. It's that Tebow may very well be at the tail end of his life cycle as a national phenomenon and a person that people just can't get enough of.
The last thing you want is to hire a guy whose very mention is wearing on people.
Tebow, however, is sold on the device.
I had no idea how great TiVo was until I started using it. I was blown away by the TiVo experience—it was so much more than I thought. With always being on the road, I love having the ability to find exactly what I am looking for and watch it anywhere, any time.
I was pretty blown away by TiVo too, back in 2000. I was also dumbfounded by cellular phones, beepers and airplanes the first time I saw them.
For now, I will record the NFL games on my DVR and fast-forward through highlights of the Jets games. There isn't much to see there anyway.
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