By committing to play a regular-season home game in London in each of the next four years, the Jaguars will play a major role in helping grow our sport in the UK and beyond. We think Jaguars-49ers is a matchup our fans will really enjoy and a great way to start a new era in the international development of our game.
The game is scheduled to take place at 1 p.m. ET on Sunday, Oct. 27, 2013. This will be the eighth game outside of the United States since 2005.
The first year the NFL played a regular-season game outside of the United States was Oct. 2, 2005, when the 49ers and Arizona Cardinals played in Mexico.
Since 2007, the NFL has played one game at Wembley Stadium in London. The 49ers previously played in this game two years ago, when they defeated the Denver Broncos 24-16.
This year's game overseas will take place on Oct. 28, with the St. Louis Rams "hosting" the New England Patriots.
In August, the Jaguars committed to playing multiple home games in London over the next four years starting in 2013 to try increasing their brand to a worldwide audience.
It is no secret that the current product in Jacksonville struggles to draw fans. According to ESPN.com, the Jaguars have ranked in the bottom 12 of the NFL in percentage of home tickets sold every year since 2008.
Playing overseas may not help them sell more tickets at home, but it does give them the opportunity to market merchandise to a whole new audience.
We shall see how well this strategy works starting next season against the 49ers.