Greg Little was supposed to be the top guy, but he lost all his stick-um and can't catch a pass, so there's opening for a legitimate downfield threat in the Browns' offense.
Gordon had a strong showing against the New York Giants in Week 5, including a 62-yard touchdown reception.
Let's break down his fantasy outlook and projections moving forward:
Brandon Weeden needs a "go-to guy". Little does not want the job, Mohamed Massaquoi and Josh Cribbs aren't capable of assuming the role and no else on the depth chart has the skill of Gordon.
As Weeden gets more comfortable in the pocket and improves his deep-ball accuracy, Gordon's fantasy output could get consistently better. Expecting two touchdowns every week out of any Browns player is asking far too much, but the former Baylor Bear could easily be looked to for 6-9 catches and 70 yards per game.
He is a big, strong and physical wideout at 6'3" 225 pounds, and has the type of speed required to be a legitimate vertical threat. Gordon is still somewhat raw, but he is going to demand playing time, especially in a Cleveland offense lacking quality talent.
Gordon is not worthy of being a WR1 or WR2 just yet, but as a WR3 or FLEX he is an intriguing proposition. Definitely pick him up and see what happens next week against the Cincinnati Bengals.
Cleveland is not going to become a prolific passing offense at any point this season. Trent Richardson is going to carry the bulk of the offensive burden and hopefully Weeden can make enough plays to keep the Browns in ball games. Gordon can help with that.
Weeden is going to continue to try getting him the ball, and with the failures of Little, his numbers will be solid the rest of the way. Gordon is an emerging talent on an offense that needs his skill set. Touchdowns will be hard to consistently produce, but catches and yards may be headed his way in bunches.
Projected Season Totals: 60 REC, 725 YDS, 7 TDS