From the land of buddy-cop films and Chicago-area-sports-rivalry commercials comes EA Sports' brilliant answer to two men making us all laugh.
We are all giddy to play the game that drops on Aug. 28, and these following commercials don't help the feelings of anticipation. You can view them all at the EA Sports YouTube channel, but here are some favorites.
We start with a little background on this lifelong relationship that features, among other things, revelations that Rudd invented the Squirrel and Judd Hirsch is a role-stealing thespian.
We forgive him, because he has "so much juice" after Taxi.
The next iteration of the classic video game will have voice commands thanks to the XBox 360's Kinect feature.
Of course, there will be some backlash from this, as seen by Rudd yelling "spike" as Lewis takes his team down to the 3-yard line.
My favorite has to be this rewind montage that features Rudd rubbing in a missed tackle by Lewis, a man who sits fuming before he runs to tackle his BFF.
Run—run very fast, Rudd. There is no getting up if Ray Lewis catches you.
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