Ray Lewis is one of the most feared linebackers in all of the NFL, but for the newest series of EA Sports Madden 13 commercials, titled "Madden Forever," the Baltimore Ravens captain exposes his comedic side.
Lewis is accompanied by the always funny, Paul Rudd (Role Models, Knocked up, I Love You Man). Rudd's genuine awkwardness, accompanied by Lewis' stone face and intimidating presence is the perfect equation for an odd couple.
This is not the first time EA Sports has teamed up with celebrities to promote a product. For the developer's FIFA series they have used the likes of Hope Solo, Seth Meyers, Tim Lincecum, Landon Donovan and Steve Nash.
Lets take a look at these awesome ads.