If you haven't heard of Marissa Mayer, Google her. Yes, she was Google's 20th employee.
Recently, the news broke that Mayer had decided to leave her position to become Yahoo’s fifth CEO in four years. It came as a shock to nearly everyone, including Google. For those of you unfamiliar with Mayer, TechCrunch once described her as Google’s “Ace” Rothstein—a reference to Robert de Niro's Casino character, the behind-the-curtain leader of the company.
However, how will her keen product sense impact the ever-popular Yahoo! Fantasy Sports?
It’s difficult to measure Yahoo’s current properties, but Yahoo! Sports is arguably just outside the top five, after Mail, Search, Flickr, Finance and News. Therefore, Mayer won’t just completely ignore the product—especially because there are well over 32 million people participating in Fantasy Sports, and Yahoo is widely believed to have the most traffic in the fantasy market, an estimated $1 billion business.
So how exactly will Mayer leave her mark on Yahoo! Fantasy Sports?