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Could MLB soon follow the precedent set overseas by professional soccer and basketball clubs and allow their franchises to accept jersey sponsorships?
According to Lance Kinney, an associate professor of advertising and public relations at the University of Alabama— there is strong possibility professional sports leagues, including MLB could allow their franchises to accept jersey sponsorships.
"In the American sporting leagues, it is the last resource that has yet to be tapped," Kinney said in the AL.com article.
"Teams are maxed out in every other sponsorship category that they have. They'll have a soft drink sponsor, a sport drink sponsor, they may well have a financial sponsor, a cell service sponsor, so they're always looking for new categories and new real estate."
Jersey sponsorships could provide a much needed financial boost for small-market clubs such as the Pittsburgh Pirates and the Kansas City Royals. However, a corporate logo next the iconic New York Yankees' interlocked NY may irk baseball purists.
A combination of both may be the answer. Limited jersey sponsorships would help cash-strapped franchises and satisfy baseball purists who would undoubtedly oppose the change.
Kinney was interviewed in depth by Chris Pow of AL.com and his story can be found here.