Roger Goodell does not kid, let it be known. This is exactly what New Orleans Saints head coach Sean Payton and St. Louis Rams defensive coordinator Gregg Williams found out today as the NFL handed each lengthy suspensions for the their involvement in an extensive bounty scandal.
It's a fairly unprecedented shock to the system as only two prior suspensions of equal magnitude have been handed out in NFL history, belonging to Paul Hornung and Alex Karras.
The impact of this event, though, registers on a grand scale and will send shock-waves across the entire NFL landscape for years to come.
Roger Goodell lowered the boom, there's no doubt about it.
Here are four reasons why he had to do it.