Super Bowl 2012 logoSuper Bowl 2012

Doritos Super Bowl Commercial: 'Man's Best Friend' Was Funniest Animal Ad

Timothy RappFeatured ColumnistFebruary 7, 2012

I don't know if you noticed, but advertisers are obsessed with incorporating animals into their commercials.

Skechers had a dog wearing its shoes (and offending animal rights groups), Hyundai had a cheetah mauling a dumb car owner, Volkswagen had the "Bark Side of the Force," Bud Light had a beer-retrieving dog named "Weego," and so many more that I don't feel like listing.

But the winner for "Best Super Commercial Incorporating an Animal" was Doritos' "Man's Best Friend," hands down.

On one hand, this commercial wins points for the sheer absurdity of the premise. A dog kills a cat and bribes a man to keep quiet by offering him Doritos? And that man loves Doritos so much he is willing to keep the death of his own cat quiet from his wife?

I don't know about you, but I like my humor laced with trace amounts of depravity from time to time. And the fact that it turned out that the man was the owner of the dead cat made for a nice punchline.

So Doritos wins on that front.

But what's even better about the commercial is that it flies directly in the face of why advertisers generally use animals in their commercials.

Normally, advertisers capitalize on the likability, cuteness and non-threatening nature of animals. They want to give you that warm and fuzzy, "Aw, that animal is just like my pet!" moment.

So making the dog in this ad so nefarious was all the more hilarious because it was a change of pace from the norm.

So add another point for smart humor as well.

And c'mon, how did the dog write that note on the bag of Doritos?

That's good stuff, people.

 

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