Yet again, this was not meant to be Arsenal's year.
It isn't awful that the Gunners are currently fighting for a UEFA Champions League spot along with Chelsea and Tottenham.
But something needs to change this upcoming season if Arsenal fans want to see their team actually compete for the Premier League title.
Arsene Wenger is going to have to start spending some more money.
With a budget of around £70 million available for the Frenchman to exploit, Wenger can strengthen his squad and make it more competitive than it has been in recent years.
More quality players may come to the Emirates in the upcoming season.
Here are a few names that are being tossed around in the rumor mill.