In America, it's all about the star power.
Whenever you see a sports celebrity at another event—whether it's another sporting event, awards show or what have you, the announcers are always keen to point them out. The television cameras pick them up in a flash.
The latest example of this phenomenon was LeBron James' visit to Anfield to watch the Liverpool-Manchester United match, played Saturday.
James, who assumed a minority ownership with the club last semester mere weeks after Fenway Sports Group had bought the club from George Gillett and Tom Hicks, had yet to cross the pond and take in a match played by his new charges before this weekend.
With this visit he brings an interest of soccer from America with him. Kids all over America who might not hold more than a passing interest for the beautiful game had football on their radar as they checked their Twitter feeds over the past couple of days. That's excellent publicity.
King James is not the first one to bring an sense of spiked interest in soccer. There are some various other sports figures who have actively shown interest in the sport.