Will they keep spending like they have been? The papers seem to think so.
The Premier League is one of the best football leagues in the world, if not the best.
It makes sense that players generally wish to play in England, and rumors are started with the slightest word of mouth.
Many journalists jump on a slip of the tongue, even if it holds no merit at all.
They stretch the idea so far that people begin to speculate and become excited about what they have read.
Here are nine of the silliest rumors of this summer thus far.
Kaka leaving Real Madrid is not entirely unbelievable. Kaka leaving Real Madrid to go to Chelsea after they sacked his AC Milan coach and mentor Carlo Ancelotti is difficult to believe.
Roman Abramovich has deep pockets and he can get big names and still spend realistically.
The issue becomes the fact that if this rumour is true, his team would battle AC Milan, where Kaka made his name and was beloved by the San Siro faithful.
He fit in the Serie A and excelled to the point that he was in talks as being the best in the world.
Leaving the league in which he felt so comfortable and having to battle in the Spanish capital reveals a different story from Kaka.
If Kaka leaves he most likely will not go to Chelsea.
Carlos Tevez is homesick and a move to Corinthians might just make him feel more at ease.
The issue that makes this a silly rumour is the fact that Manchester City is going to do whatever they possibly can to hold onto Tevez, even if he is disgruntled.
A disgruntled Tevez has proven to be one of the best strikers in the World. He still scores goals for Roberto Mancini’s squad even if he does not want to be there.
Mikel Arteta is the life-force of the Everton offense when he is healthy.
An Everton squad with Arteta is entirely different than one without.
David Moyes knows Arteta’s value, and if there is one thing that he does well in the transfer window besides getting bargains it is retaining his stars.
There have been some quality players taken away from Everton because they could not match the money or intrigue of European play that other teams can offer.
Everton offers something different; they offer David Moyes and the spirit of the club. Arteta is fully invested in it and he will not leave the blue side of Merseyside.
Daniele De Rossi may move from Roma. It is a little silly to think that he would be able to be bought for only 15m.
De Rossi is one of the best center defensive midfielders in the world and he is certainly worth more then 15m to his team.
Roma and De Rossi may be a bit estranged right now but this is something that is going to change. It will be repaired in time.
Sunderland is not going to part with Asamoah Gyan. He showed that he is a player that fits their squad perfectly and Steve Bruce has large ambitions for the club.
If they are going to achieve his ambitions they will need to keep the firey Asamoah Gyan.
Jermain Defoe is a very talented player, but it is difficult to imagine Steve Bruce cutting ties with Gyan in return for Defoe or financial incentives.
Gyan will be the number one striker for the Black Cats in the upcoming season.
Raul Meireles has a knack for flare and makes Liverpool a stronger squad.
The Portugese international will not leave to go to Italy because he buys into Kenny Dalglish.
Meireles fits with Liverpool and he knows it. He is going to be a part of the Reds for at least a few more seasons.
Joe Cole started at West Ham but he will not be returning to play for the Hammers while they remain in the Championship.
Despite the difficulties Joe Cole has faced in fulfilling his potential as a young player, no one can deny the talent that Cole undoubtedly has.
Cole will remain in the Premier League, perhaps not with Liverpool but he will not go to the Championship to seek a rebirth.
Shaun Wright-Phillips has fallen off at Manchester City but he is a player that has pace and can be a big player on most teams.
Wigan is not really a place where he would go due to City's superior bargaining power.
Wright-Phillips is more likely to go to a team regarded as mid-table, such as Fulham or Sunderland.
Wigan are coming off a relegation fight and a rough season. It is doubtful Shaun Wright-Phillips will seek to join the squad at JJB even if they have a promising manager in Roberto Martinez.
Cesc Fabregas playing for Real Madrid is the most interesting story placed in the gossip columns in a while.
Fabregas will not leave Arsenal for any team but Barcelona. He will not go to Madrid, as he would become the most hated Catalan born player in Spain.
Fabregas is an amazing player and every team would want him if possible.
It is easy for a writer to attach his name to Real Madrid because it causes a stir and has shock value. In addition, Real can spend the money but Fabregas will not make the move.