Although football can get extremely serious, with manager-bashing and player-insulting, we often forget why we all follow the sport in the first place: passion for the game, and joy at watching our clubs play.
So, in the midst of a very active, gossipy, rumour-filled 2011 summer transfer window, times call for an article like this one.
Nothing brings happiness back to football like a clever advert, whether it's promoting the World Cup or just a new pair of Nike boots. The best adverts just make all football fanatics smile.
So, without further ado, here are the top 10 football adverts of all time...