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You'll never hear this from any sort of official source of course, but the fact is: Messi wants to be a star.
The only star.
Let's see what happens when a player on the Barça locker room wants to be treated on the same level (both salary-wise and importance) as Lio:
"No Feeling" Guardiola says.
Come to think about it, when picking Messi against either of the former two, Pep didn't have a tough decision at all.
But the fact is he made one, and both players (world-class ones) were cut due to oblivious reasons.
David Villa, on the other hand, seems to have accepted who is the top dog.
Messi wouldn't have it any other way.
So much for "Messi is such a nice guy," then.