Since the introduction of the transfer windows several seasons ago, January has notoriously become 'silly season' with the newspapers, websites and other media outlets regarding transfers in the football world.
While in summer teams may indeed make wholesale changes to the playing staff, January has traditionally been a much quieter time of year for Premiership clubs, with most teams cagey with their business and unwilling to offload star names halfway through the season and unable therefore to raise significant funds to bring in the two or three names who could make a difference.
For Liverpool, last season's winter window saw the arrival of Argentine wide-man Maxi Rodriguez, who after taking a little time to settle into English football has put in some improved performances this season.
Other names who have arrived at Anfield in January include forward Fernando Morientes and current defenders Martin Skrtel and Daniel Agger.
So while value and quality can be extracted in this transfer window, many clubs choose not to pursue it with too much vigour.
And for the fans, while reading the names linked to your club is always exciting, or at least interesting, the brutal truth is that most rumours are merely that - stories fabricated to generate reading interest, most of which will be completely false and even unrealistic.
Which of the major players linked would you most like to see at Liverpool?
For the duration of this window, a complete list of players linked with Liverpool FC will be kept updated right here on bleacherreport.... and come the end of the window we will see just how accurate the media reports are!
To stay up to date with all the latest transfer rumours regarding Liverpool FC, follow me on bleacherreport or on Twitter: @karlmatchett
Latest players linked with LFC:
Yann M'Vila. The Rennes midfielder is linked with a £15 million switch to Liverpool ahead of Real Madrid by the Daily Mirror. M'Vila is a French international midfielder who played against England in the recent international friendly. Tough-tackling and with a good engine, M'Vila is seen as a bit of a modern day Patrick Vieira.
Stephen Ireland. The Irish attacking midfielder only joined Aston Villa in the summer but poor form and, supposedly, attitude, have led to him losing his place under Gerard Houllier. The Daily Mail says he wants a move to Liverpool or close rivals Everton for around £6 million.
Owen Coyle. Managerial rumours this time. The Daily Record state that Liverpool want to oust Roy Hodgson from his role and replace him with Bolton Wanderers boss Coyle, who, ironically, was defeated by Hodgson just yesterday at Anfield.
footballtransfertavern.com has two names for us - Ricky van Wolfswinkel, the Utrecht striker who suffered injury against Liverpool at Anfield last month in the Europa League, is supposedly a done deal for £8 million, which will be concluded in summer, while the Reds are also monitoring Wilfried Zaha, a young Crystal Palace striker who would cost £2 million.
Sylvain Marveaux is a name mentioned regularly at the beginning of this window, with some claiming that a cut-price deal is in place (around £1.5 m) for the 24-year old flying left-winger, and others such as tribalfootball.com saying that Damien Comolli is set to arrange a pre-contract agreement for the French player, to sign him on a Bosman free in the summer.
Per Mertesacker is a German centre-back, experienced at the highest level at 26 years of age, who has, according to mirrorfootball.co.uk, been scouted personally by Damien Comolli with a view to a £10 million transfer. Mertesacker currently plays for Werder Bremen and is wanted by numerous clubs.
The Telegraph's Rory Smith claims that Kenny Dalglish could be installed as caretaker manager until the end of the season sooner rather than later as FSG seek to end Hodgson's poor reign at the helm of the club. Several potential candidates are possible for the long-term successor in the role, and Didier Deschamps and Andre Villas-Boas are both mentioned.
An outgoing transfer this time - West Ham United will move for on-loan full back Emiliano Insua if they cannot sign Wayne Bridge from Manchester City, according to The News of The World. They claim Insua is set to return to Liverpool and may be loaned straight out again - though the official word from LFC when the young Argentine left was that it was a season-long loan.
footylatest.com says Chelsea want Jay Bothroyd from Cardiff - as a replacement for Liverpool-bound Daniel Sturridge. The young forward is mainly limited to sub appearances at Stamford Bridge and some outlets have reported that Blues boss Ancelotti will let him leave.
So there we have it - just two days into the transfer window and Liverpool are already linked with eight players in, one out and a new manager! According to these, LFC will be spending in excess of £50 million and midfielders are the most in-demand position for the club.
During the course of the month, regular updates will appear with all the latest rumours and total statistics - follow me to stay up to date!
Follow me on Twitter: @karlmatchett