In these heady days of player power, it's not often that managers can or will stand up to their key players.
But this is what Manchester United manager Sir Alex Ferguson did to star striker Wayne Rooney.
Cracks were appearing in the relationship between the two after Rooney was substituted during a 2-2 draw at Bolton in September, and then left out of games at Valencia and Sunderland. Sir Alex at the time cited an ankle injury as the reason these decisions were made.
Then came the bombshell.
After playing in England's bore-draw against Montenegro last week, Rooney responded to a question about his fitness by saying "No, I've had no ankle problem all season."
Four days later Rooney was left out of the starting lineup for the Premier League clash with West Brom.
This might have been form related—the striker has just one goal for United this season—but it was also Sir Alex letting Wayne know just who is in charge at United.
And you don't contradict the man who has become the most successful British manager of all-time.
Despite this, Rooney is a talented player, one of the best in the world. So should Fergie have been more gentle with the ex-Evertonian?