The powerful photo of a young boy wearing a plastic bag with "Messi" and the number 10 written on it has spread across the Internet, capturing the attention of football fans everywhere.
The youngster is believed to be from the war-torn region of Ghazni, Afghanistan, and people are attempting to track him down so they can get him a real shirt.
One Messi fan account even claims that the Barcelona star's team have been in touch in hopes of finding the boy so they can "arrange something for him."
We got DM from Leo's team. They want to know who this kid is so that Leo can arrange something for him. RT & spread https://t.co/MylJyDOpsu— Leo Messi (@messi10stats) January 18, 2016
Do your thing, Internet!
[Twitter, h/t BuzzFeed]