This is one to file under botched goal celebrations.
Pescara striker Andrea Cocco converted a 66th-minute penalty in his side's Serie B match against Livorno on Saturday afternoon.
If that sentence isn't enough to get the adrenaline pumping, the Italian striker's exuberant celebrations will be.
Sprinting to the nearest advertising hoarding, Cocco put his boot well and truly through the billboard.
To be fair to the guy, his goal was the difference in a 2-1 win that keeps his side third in the table.