Twitter Reacts to the Football League's Rebranding as the EFL

The Football League announced on Thursday that from the 2016/17 season onward, it will be known as the English Football League, or the EFL.

The rebrand featured a snazzy new logo and video to match, as well as a website post explaining in laborious detail every aspect of the name and logo change.

The change is credited to the need to "project a modern identity that not only resonates with our regular audience but is also easily recognisable to a broader audience of potential fans" and is compared with other "major, game-changing innovations such as three points for a win and the Play-Offs."

Most fans weren't too chuffed that there was a change in the first place. Some questioned whether the addition of one word was actually important:

Meanwhile, others were more concerned about potential confusion with other brands and images. Political ones, perhaps...

Maybe you might get it confused with your gas supplier:

Or, you know, cleaning products:

There was also the legitimate point that there are some members of the Football League not actually from England:

"

You could have had this one for free with a simple google search @football_league #EFL #logos #lufc pic.twitter.com/4jJLGhbxEu

— Leeds Fan #lufc (@LeedsFanz) November 12, 2015"

And then there was the question of cost:

"

On a scale of 1 to 'could run numerous non-league clubs', how did the design of this new logo cost? #EFL pic.twitter.com/wiusfUzWqJ

— DP (@D_PD_P_) November 12, 2015"

"

I like the English Football League branding #EFL

— Ben Johnson (@BennoMJ) November 12, 2015"

To be fair, there were one or two in favour:

"

The EFL is a great way of naming the Football league. Making the step up to the EPL a lot easier to understand.

— Liam Chinery ⚽ (@Chinerz) November 12, 2015"

And some made their own suggestions for improvement:

But the overall response? Well...

"

I've just seen the rebranded #EFL - Incredibly bad design. Outstandingly bad decision. AWFUL!

— Ste (@Bilbo_Bagshot_) November 12, 2015"

[Twitter]