New York City Football Club, the new MLS franchise co-owned by the New York Yankees and Manchester City, had a simple idea: ask fans on Twitter to design their new club badge.
But as anyone who saw the #AskCarrick event Monday on Twitter can tell, social media doesn't always play nicely.
Accordingly, some of the proposed designs were not exactly likely to find their way onto the club's shirt in the future.
Here, we round up some of the best efforts.
How about just giving the space over to one of the iconic figures from the Ghostbusters film?
Well, at least the high-rise buildings give you a hint of the New York skyline.
And you wouldn't have to then have a separate competition to find the mascot.
Image via @MichelleDeidre on Twitter.
Because there's a lot of money behind this NYC project, how about the venerable nuclear power plant owner from The Simpsons?
Image via @Jose8BS on Twitter.
The whole money theme gets another airing in this design.
Image via @Dalcolm_X on Twitter.
"Did I win?" asks the Red Bulls Optimist on Twitter.
We're thinking you probably didn't, but it's funny nonetheless.