As with most new Premier League seasons, the 2013-14 campaign will kick off with many of the 20 sides sporting at least one new jersey, and in some cases, new both home and away kits.
With the kit makers battling it out to produce the best-looking and best-selling kit to justify huge sponsorship deals, every new look is closely scrutinised by the fans before parting with their hard-earned cash, perhaps getting their favourite player's name and number on the back.
But which are the best and the worst of this summer's releases? Here's every new kit for the Premier League season ranked from the bottom to the top.
All images taken from each club's respective official website.