Jeremy Lin Shoe Update: Debunking the Internet Rumors
With Linsanity taking the world by storm, the Internet has been hit hard with essentially around the clock coverage of the New York Knicks guard sensation Jeremy Lin.
Could things be getting so insane that the seven-time starter is already getting his own shoes from Nike? Well, just when you thought you had heard it all, you haven't.
The latest Lin rumor comes from shoe site CounterKicks.com, who stated on February 14th:
"CounterKicks has received a tip from previously credible sources that Nike has created a Jeremy Lin “Linsanity” edition Zoom Hyperfuse 2011 shoe for the point guard sensation to wear.
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Shoe fans and Lin-fanatics calm down, as this rumor is turning out to be nothing more than a fake situation making it's way around the web.
Two days later, Darren Rovell of CNBC reported that the shoes are fake.
Well, at least the ones that are currently making their way around the Internet.
Nike hasn't made any sort of announcement, and considering that this is the all-time high of Linsanity, one would assume that they would have made their move already. Which is what makes it even more obvious that this is situation is all but false.
Don't be surprised if Nike does make a statement in the coming days, but they may just be ignoring the entire situation as it is likely just a waste of time. All they likely care is that they are getting the publicity, although they don't really need.
As they say though, there is no such thing as bad press.
Some have to wonder if Nike will actually make a deal with Lin—considering all the hype surrounding him—but that just seems like a premature move for one of the global leaders in endorsements and products. One could assume that they would potentially approach the situation if Lin continued to play at this high level to finish out the year, but even then it doesn't seem realistic.
Think about the players who have signature shoes from Nike. LeBron James, Dwyane Wade, Carmelo Anthony and Kobe Bryant. Lin doesn't even touch those names, and most definitely wouldn't touch those sales.
While it was a fun idea, in the end it is just way too unrealistic to be an actual situation.
Jeff Chase is a Featured Columnist for the Chicago Cubs and Arizona State football.






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