Liverpool Football Club were the first professional English football club to finalise a shirt sponsorship deal and have a sponsor's logo emblazoned on their kit.
In 1979, the Reds agreed to a deal with Japanese electronic giants Hitachi and a famous Liverpool kit was born and history made.
At that time the Liverpool kit was manufactured by Umbro, the English sports brand and this association with Umbro continued until 1985 when Adidas provided Liverpool's kits.
Since then the Anfield giants have had Crown Paints, Candy, Carlsberg and Standard Chartered on the front of their shirts.
The deal with Carlsberg was agreed in 1992 and ended in 2010, thereby bringing to an end the longest shirt sponsorship in English footballing history.
Liverpool have also had kit manufactured by Reebok, before returning to Adidas, who currently supply them.
What follows is a nostalgic look back at the changes in kit manufacturers and shirt sponsors of Liverpool Football Club.