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Liverpool FC's Shirt Sponsorship and Kit Manufacturers History.

Nabeel KhokharCorrespondent IJanuary 18, 2017

Liverpool FC's Shirt Sponsorship and Kit Manufacturers History.

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    Liverpool Football Club were the first professional English football club to finalise a shirt sponsorship deal and have a sponsor's logo emblazoned on their kit.

    In 1979, the Reds agreed to a deal with Japanese electronic giants Hitachi and a famous Liverpool kit was born and history made.

    At that time the Liverpool kit was manufactured by Umbro, the English sports brand and this association with Umbro continued until 1985 when Adidas provided Liverpool's kits.

    Since then the Anfield giants have had Crown Paints, Candy, Carlsberg and Standard Chartered on the front of their shirts.

    The deal with Carlsberg was agreed in 1992 and ended in 2010, thereby bringing to an end the longest shirt sponsorship in English footballing history.

    Liverpool have also had kit manufactured by Reebok, before returning to Adidas, who currently supply them.

    What follows is a nostalgic look back at the changes in kit manufacturers and shirt sponsors of Liverpool Football Club.

1973 to 1979

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    Kit Manufacturer: Umbro

    Shirt Sponsor: None

    Prior to any shirt sponsors, Liverpool Football Club, simply had the Liver Bird emblem on the right side of the shirt and manufacturer's Umbro logo on the left.

    This was the famous red kit of Liverpool FC and many great players proudly pulled on this shirt.

1979 to 1982

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    Kit Manufacturer: Umbro

    Shirt Sponsor: Hitachi

    In 1979, Liverpool FC made footballing history by becoming the first club in English football to have a shirt sponsor on its jerseys.

    Hitachi, Japanese electronic giants, splashed their names across the chests of the Reds. A bold white "HITACHI" was large enough for all to see, in particular the television audiences.

    Liverpool FC, with its success, was a sound and effective way for Hitachi to market itself.

1982 to 1985

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    Kit Manufacturer: Umbro

    Shirt Sponsor: Crown Paints

    In 1982 while still having their kit manufactured by Umbro, Crown Paints took over from Hitachi and had their name on Liverpool's shirts in various manners.

    Some of Liverpool's most famous moments came with Crown Paints as their shirt sponsors and some of their most iconic kits too.

1985 to 1988

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    Kit Manufacturer: Adidas

    Shirt Sponsor: Crown Paints

    In 1985 while still having Crown Paints as their shirt sponsor, Liverpool switched from Umbro to German sporting giants, Adidas, for this kit manufacture.

    Again, this particular combination was there to witness some wonderful moments in Reds history and Kop hero became synonymous with this kit.

1988 to 1992

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    Kit Manufacturer: Adidas

    Shirt Sponsor: Candy

    In 1988 while still with Adidas, Liverpool's association with Crown Paints ended and Candy took over.

    Candy is an Italian owner manufacturer of household appliances, most famous of which are their washing machines.

    This Liverpool kit was the last one to see the Reds win a league title with, and will for this reason be forever bedded into Liverpool history.

1992 to 1996

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    Kit Manufacturer: Adidas

    Shirt Sponsor: Carlsberg

    In 1992 while still having their kit manufactured by Adidas, Liverpool's shirt sponsor became Carlsberg.

    The Danish brewer stayed with Liverpool FC until 2010, which represented that longest association of a brand with any football club in English football history.

    "Probably the best lager in the world" era produced some of the best looking and some of the ugliest of Liverpool FC's kits.

1996 to 2006

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    Kit Manufacturer: Reebok

    Shirt Sponsor: Carlsberg

    In 1996, Liverpool switch kit manufacturers from Adidas to Reebok.

    This Reebok/Carlsberg association was the kit of the Liverpool "Spice Boys."

    Much prominence was given to the Liverpool crest and it took pride of place within a white oval and could be seen clearly against the shirts' various backgrounds.

2006 to 2010

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    Kit Manufacturer: Adidas

    Shirt Sponsor: Carlsberg

    After 10 years with Reebok, Liverpool returned to Adidas for their kits.

    Still sponsored by Carlsberg, the Reds returned to the German manufacturer and arguably to a better looking product overall.

    Four years after returning to Adidas, Liverpool would sever their ties to Carlsberg. But this kit was much loved by fans.

Special Mention

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    Kit Manufacturer: Adidas

    Shirt Sponsor: Carlsberg in Chinese Characters

    The specially designed kit was worn by Liverpool in their match against Chelsea on 2 May 2010 and marked the first time the logo on the kit had changed in 18 years.

    Carlsberg used this one off occasion to promote itself to football fans in China, along with an Expo event in Shanghai that took place on the same day as the match when the shirt was worn on its one and only time.

    Liverpool has been a twin city of Shanghai since 1999.

2010 to Present Day

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    Kit Manufacturer: Adidas

    Shirt Sponsor: Standard Chartered

    On 14 September 2009, financial giants, Standard Chartered, announced that they had taken over from Carlsberg as Liverpool FC's kit sponsors.

    This was a landmark day in the club's history, as it brought to an end the longest association of a brand with any one football club in English history.

    Liverpool FC and Carlsberg were parting company and from the beginning on the 2010-11 season "Standard Chartered" would be plastered over Liverpool's kit.

    In April 2010, the new kit was unveiled and modelled by the top players in the club.

    It is hoped that this new association will herald a new era of success for the club both off and, more importantly, on the pitch.

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