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During the summer of 2006 it was announced that Alessio Secco was the going to be the director of football.
Secco, who had worked under Luciano Moggi for five years, was expected to make the Juventus squad world-class again by making world-class signings for cheap prices. After all, he had worked under Moggi and would definitely know some of the secrets to Moggi's transfer-market strategies.
To be fair, Secco did a good job for keeping at least some of the key players in the team when Juventus were in Serie B and also choosing Didier Deschamps as the man to take Juventus back to Serie A. However, problems started to arise once Juve were back in the top tier.
In the summer of 2007, Secco signed many players who would prove unsuccessful in the future. As years went by, Secco's signings kept getting more expensive while the quality of the same team stayed the same.
The coaches that Secco chose for the team were also mostly unproven. After Deschamps, Claudio Ranieri was the man that came in. While he was probably the best coach Juve have had during this five years, the players that Ranieri had to coach were not title-winning material. As soon as the team started to get shaky, Secco, instead of backing Ranieri by buying some good players, decided it was time to bring in and unproven, experimental coach in the name of Ciro Ferrara to shake up things in the club, which was also unsuccessful.
After an awful 2009-2010 season, Secco was sacked and replaced by Giuseppe Marotta.
Secco's major signings and their rating:
2007: Mohamed Sissoko (6/10), Zdenek Grygera (7/10), Vincenzo Iaquinta (6/10), Jorje Andrade (1/10), Cristian Molinaro (4/10), Hasan Salihamidzic (5/10), Tiago Mendes (4/10)
2008: Amauri (5/10), Christian Poulsen (4/10), Olof Melberg (5/10), Dario Knezevic (3/10)
2009: Antonio Candreva (6/10), Felipe Melo (6/10), Diego (5/10), Fabio Grosso (5/10), Fabio Cannavaro (3/10), Martin Caceras (7/10)