Biased? Maybe. A fact? Absolutely.
Lionel Messi is football's poster boy at the moment so to speak. He is seen as the humble, shy and unassuming superstar, while Cristiano Ronaldo is seen as an arrogant, egoistical player who's all about himself. Basically, Messi is Good and Ronaldo is Evil.
Of course that any person with a bit of critical thinking can easily see that these stereotypes make no sense. Messi surely isn't as perfect as he's portrayed and Ronaldo certainly isn't the devil personified. These assertions are especially ridiculous because we football fans know next to nothing about these two great footballers. But this is their public image, whether we like it or not.
Messi is the face of football right now; everybody loves Messi, including the governing bodies. The same can't be said about Ronaldo, whose every move tends to be excessively and unfairly criticized. It's Messi's world; Ronaldo is just living in it.
And then we have Xavi, who's no where near as polarizing as Messi and Ronaldo, just a world-class player who does his business without raising any waves. In short, he's not as marketable as Ronaldo or Messi.
In the current state of affairs, it's unthinkable that Messi doesn't win this award and the Ballon d'Or. It's just inconceivable that the golden child of football might not lift these awards this year. There is bias, but an absolutely justified bias: Lionel Messi is indeed the world's greatest player!
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