When Roman Abramovich took over at Stamford Bridge, he spent freely and audaciously. Chelsea's newly reformed team cruised to back-to-back titles and you began to wonder who could ever beat them over the 38-game grind.
Abramovich's goals were always more continental however, and no manager as of yet has given him the European title he craves.
Despite regaining the title last season, and looking imperious to begin their current campaign, Chelsea have slumped to third in the table and now lie 13 points off the pace.
£50m signing Fernando Torres has provided more questions than answers as to the future direction of the club. With Manchester United, City, Arsenal and Tottenham all constantly evolving for the better, a re-branding of the out-going champions is needed if they wish to keep the pace with the front-runners next season.
Let's look at the areas in which Chelsea need to strengthen if they are to get back amongst the silverware.