Italy may no longer have the spending power that put it to the forefront of football in the 1980s and early 1990s, but there have still been some intriguing transfers this summer.
A few old glories have returned from overseas, some young stars are getting their chance in more glamorous surroundings, and more established players have moved to finally seek the recognition their talents deserve.
Can anyone challenge Inter? Have Roma improved enough to steal the title? Will Juve make a serious fight for honours? And can Milan dig deep enough to keep themselves at the upper reaches of the table?
Here are Italy's 10 most interesting deals of the summer along with one which is, at the time of writing, still under negotiation.