Irresponsible is the perfect word to describe Atletico Madrid.
Against the backdrop of a world in economic crisis, the Spanish giants are refusing to consider selling their wunderkind keeper David De Gea unless they receive an offer of at least £25 million.
Chelsea and Manchester United are the interested parties after Stoke City, of all teams, who rejected the teenage talent for a minuscule-by-comparison £1.4 million last year.
All of this is for a player who evidently shone in the Europa League final, yet also one who has started only eighteen games for Athletico.
The Spanish national team have even passed on his capabilities for their World Cup squad. So it would seem that at this moment, he is talented but not talented enough for his country.
So where has this ludicrous and shameful figure come from? Heck knows.
My only hope is that it's just a figure revealed by Atletico in an attempt to keep hold of what they see as a prosperous asset to the club.
If not, then the world of football is forever continuing along a ridiculous journey of overpaid and overvalued players which shows no sign of ending.
Soon, a player worthy of a place, but not of a following, will be worth eight figures and the watching world will be stuck in a confused trance amidst its own financial woes.
Is this really the route we want to go down? The outcome is increased worries of debt for the owners, and higher ticket prices for the fans who will help to fuel the wages for those they want to see.
Therefore, a message needs to be sent to the powers that be. They must look at this offer, look at similar transfer fees and sort it out.
There needs to be a point at which someone says ‘no more’ and rebel against the prices that are pushing so stupidly above the rate of inflation.