Liverpool's Gaudy New Kits: Just the Latest Example of the Club's Mismanagement

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Liverpool's Gaudy New Kits: Just the Latest Example of the Club's Mismanagement
image via Warrior

Liverpool Football Club last week unveiled their new away kit for the upcoming 2013/14 season featuring the most bizarre of torso designs, typifying the way the club has been mismanaged over the last few years.

Designed by American manufacturer Warrior, the new away shirt features diamond-shaped designs on the area just below the Standard Chartered shirt sponsor, which Warrior claim have been included using the Reds' 1989-91 away shirt—worn by legends such as Ian Rush and John Barnes—as inspiration.

The design—received well by players Fabio Borini and Jose Enrique—has been criticised by both fans and the media.

Liverpool's agreement with Warrior began at the start of the 2012/13 season, and their debut kit designs caused controversy amongst fans when the club crest featuring two justice flames—honouring the victims of the Hillsborough disaster—was replaced by the traditional Liver Bird design of the '70s and '80s.

The decision to relocate the flames to the back of the shirt without consulting the victims' families was described as "insensitive" by the Hillsborough Justice Campaign, via Ben Smith of BBC.

These design flaws—there is also talk of a purple and black third kit—are just the latest "head-scratchers" in what appears to be a never-ending line of misguidance within the Anfield club.

The club that was once admired and praised for going about its business the right way, the Liverpool way, are in danger of becoming a laughing stock, in danger of losing the respect that people like Bill Shankly and Bob Paisley worked their socks off to earn.

I know what you're thinking. It's just a kit. If Liverpool win the league, who cares?

But it's more than that.

Liverpool have been misguided for years. Just how many, though?

Read on to view some of the prime examples of mismanagement at Anfield in recent times.

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