Everybody loves a striker.
While we all appreciate a solid goalkeeper, reliable defender and silky midfielder, nothing gets the pulse going like a prolific, dynamic, frontman.
He is football's equivalent of a lead singer in rock band.
Because they are so highly prized, they cost the earth.
Europe's top clubs will all be on the hunt for goalscorers this summer, and they could do a lot worse than take a look at Aston Villa's Christian Benteke.
The Belgian has had a sensational season and will probably leave Villa at the end of it, especially if the club gets relegated.
So what is the best way to rate him against a similar shooter?
The number of goals scored is clearly paramount, but that only tells part of it.
You have to consider how important those goals are to the team's result, as well as analysing how much influence the player has on the overall performance.
I think you also have to take money into account.
When judging players, "better" can also refer as much to value as it does to talent.
So who is the best comparison for Benteke?
Clearly not the likes of Edinson Cavani, Radamel Falcao, Robin van Persie or Robert Lewandowski.
Someone like Bayern Munich's Mario Mandzukic might do, though.
He is a similar build to Benteke, he is playing his first season at new club and he is plying his trade in a league of comparable standard.
Who would you buy? Benteke or Mandzukic?
I'd have the Villa man. And these are a few reasons why.