"It's not something we would be really excited about," he said. "I love the show, but I think some thing[s] are best left behind closed doors. I fundamentally have a problem with cutting players and things of that nature [on camera]. It's not something we'd be thrilled about."
The documentary series follows one NFL organization during training camp to provide a behind-the-scenes look at the players' preparations and decisions made by the front office to finalize its 53-man roster.
Khadrice Rollins of Sports Illustrated noted the 49ers are one of six teams the league can contractually force to participate in the program this year. The others are the Baltimore Ravens, Cleveland Browns, Denver Broncos, Los Angeles Chargers and Washington Redskins.
Although another franchise can alleviate the pressure by volunteering for the show, the Niners are one of the two most intriguing options on the list. The Cleveland Browns, who will look to rebound from a 0-16 season, represent the other.
San Francisco finished the regular season on a five-game winning streak after inserting quarterback Jimmy Garoppolo, who was acquired earlier in the year from the New England Patriots, into the starting lineup.
The Niners also own either the ninth or 10th overall pick in the 2018 draft. That would make for another key storyline, as Hard Knocks tends to spotlight high draft picks, well-known veterans and players on the roster fringe leading up to cut days.