Hull City's Proposed Name Change Rejected by FA: Latest Details, Reaction

The Football Association has rejected Hull City's proposal to change the club's name to "Hull Tigers," it was revealed on Saturday.

Sky Sports confirmed the Championship outfit would not be permitted to change their name following a long campaign by the club's ownership:

Club owner Assem Allam has angered a portion of the club's fans with the proposed name change, which he first suggested in 2013 and initially saw turned down last April, per the Press Association (h/t Guardian).

The Football Supporters' Federation marked Saturday's announcement as "a victory for common sense" as they backed the east Yorkshire club in their bid to retain their traditional identity:

Having now seen the proposal rejected by the FA on two separate occasions, it's unclear as to whether businessman Allam will further pursue his plans for a club rebrand.

One thing for certain is that his supporters appear ready to fight the decision, and a "70-30" split in voting suggests it will be hard to convince the FA into agreeing.