Browns Unveil New Team Logo, Mocking Ensues

The Cleveland Browns unveiled the new redesign of their team logo on Tuesday, and since no one can ever let anything happen without side-arming cabbages anymore, the Internet is roundly mocking what appears to be a very minimalist rebranding effort.

The design changes include mostly minor tweaks. The orange is angrier, as is the dog, which transitioned from “I don’t trust you, where is the bacon?” to “Only human hemoglobin will slake my hunger” in 2015.

Here’s a sampling of the reactions going about Twitter regarding the Browns’ bold logo reboot. Just remember, a team of professionals ostensibly dedicated hours of time to this effort.

"

Seeing new Browns' logo reminded me of this scene from Not Another Teen Movie: Janey's Transformation: http://t.co/LyokG5VCtE via @YouTube

— Lynn Hoppes (@lhoppes) February 24, 2015"

While no one likes a lukewarm reboot, the true crux of negative reactions to teams introducing new mascots and logo designs rests in the sanctimony with which these unveilings occur. Like every other organization in the post-branding world, the Browns rolled out their new-look logo with a side dish of marketing filler explaining all the real-life parallels and reasoning behind the changes.

Per the Browns' website: 

“The iconic brown and white stripes stand tall over the orange helmet—a new orange color that matches the passion of the Dawg Pound. The new brown facemask represents the strength and toughness of Cleveland.”

You can just say, “It's been a while, so we put some fresh paint on it.” I don’t think that’s illegal. 

Anyway, just let the Browns live, guys. They’ve got enough on their plate already.

Dan is on Twitter. He loves gritty, passionate reboots.