Manchester United Honour Costly Kit Gaffe as New Shirts Get Sold for Cheap

Rory Marsden@@roomarsdenFeatured ColumnistJuly 25, 2014

MANCHESTER, ENGLAND - JULY 17:  Louis van Gaal appears at a press conference with Sir Bobby Charlton as he is unveiled as the new Manchester United manager at Old Trafford on July 17, 2014 in Manchester, England.  (Photo by Clive Mason/Getty Images)
Clive Mason/Getty Images

Manchester United are set to honour the discounted price at which several thousand lucky fans managed to pick up club merchandise after a website error.

An administrative glitch saw the brand new United home shirt temporarily slashed to just £22 on Thursday morning—a 60 per cent discount—during which time 4,000 fans were able to snap up the bargain buy, according to the Sun (via 101 Great Goals):

The club have now confirmed they will honour the large discount for the fortunate fans despite the fact the offer was never supposed to apply to the shirts, per the Mirror's Ben Burrows:

United Direct, the Club’s Official Online Megastore, which is run by our e-commerce partner Kitbag, sent out communications which contained details of an erroneous discount code to our fans around the globe - this offer has now ended.

United Direct will honour all consumer orders placed using this discount code, an approach which is fully endorsed by the Club.

The cut-price kit is the first to feature the Chevrolet sponsorship, with the 2014-15 season marking the start of a seven-year deal between the Red Devils and the American car manufacturer. 

The costly error became apparent in the early hours of Thursday morning as United were in the process of thrashing LA Galaxy 7-0 at the Rose Bowl in California during a pre-season friendly.

Uncredited/Associated Press

It was new boss Louis van Gaal's first game in charge of the Red Devils and saw doubles from Wayne Rooney, Ashley Young and Reece James after Danny Welbeck's opener as new signing Ander Herrera starred.

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The Daily Mirror's David McDonnell was particularly impressed with the Spaniard:

United will no doubt face a far sterner test when they meet Serie A side Roma on Saturday in Denver as part of the International Champions Cup.

Van Gaal's side are also in a group with Real Madrid and Inter Milan for the pre-season competition, during which the Dutchman will be planning for the new Premier League season as he gets to know his players.

United endured a torrid 2013-14 season, finishing seventh in the Premier League under David Moyes, and fans will be hoping Van Gaal can return their club to its former glories.

The new shirt could potentially mark an upturn in fortunes. However, having missed out on a lucrative Champions League campaign this year, United will be keen to avoid further costly errors such as the kit debacle as they attempt to stay on par with Europe's top clubs.

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