Stephen Curry Reportedly Leaves Nike for New Endorsement Deal with Under Armour

Adam Fromal@fromal09National NBA Featured ColumnistSeptember 27, 2013

OAKLAND, CA - JANUARY 21: Stephen Curry #30 of the Golden State Warriors in a game against the Los Angeles Clippers on January 21, 2013 at Oracle Arena in Oakland, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, user is consenting to the terms and conditions of Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2013 NBAE (Photo by Rocky Widner/NBAE via Getty Images)
Rocky Widner/Getty Images

The Golden State Warriors no longer have to worry about winning at Oracle Arena. You may as well pencil them in for a 41-0 mark at home during the 2013-14 season. 

After all, Curry is going to go out of his way to protect his house now that he's reportedly signing with Under Armour. 

Update: By Ethan Norof on Tuesday, October 1 at 10:10 AM ET

Under Armour has confirmed the signing of Stephen Curry to an endorsement deal, according to ESPN's Darren Rovell.

--End of Update--

According to Adrian Wojnarowski, "Golden State Warriors star guard Stephen Curry has left Nike to become the centerpiece endorser for Under Armour, sources told Yahoo Sports."

The key word there is "centerpiece." 

With Nike, Curry would have been just one of the many featured clients. But with Under Armour, Curry is the man. He'll immediately trump Brandon Jennings, DeAndre Jordan, Raymond Felton, Greivis Vasquez and Kemba Walker as the premier spokesperson for the brand. 

Even though the monetary details haven't been released, it's presumably a great opportunity for him to increase his national appeal even more than he did by drilling three-pointer after three-pointer throughout the 2013 postseason.

But there are questions associated with this move. Because this news comes on the heels of Curry's signing with MoGo and its flavored mouthguards, B/R's Dan Favale has to wonder about the new Under Armour products.

Hey, whatever helps him break his own three-pointer record in 2013-14. After he made an NBA-best 272 triples last year, Curry will be gunning for at least 273 now. 

And if he needs flavored compression shorts to do it, more power to him. Although lemonade would be a strange choice. 

On a more serious note, I have to wonder what Under Armour is planning to do for his notoriously weak ankles. Injuries have plagued the early portion of Curry's career, and that will have to be a primary point of emphasis as he starts repping the brand. 

After all, as long as Curry's ankles are working, the bottom of the net tends to get a nice workout on a nightly basis. 


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