The solution is the problem.
If ESPN decided to increase their limited coverage of La Liga and the EPL in America, the game's popularity here would soar.
Since they only show one or two games a week from Europe at 7:30 in the morning, it's not catching on. If they decided to purchase the rights to the Champions League again for America, that could also be the catalyst to more coverage and shows on their half dozen networks.
They did a good job with the World Cup and the Euros but it remains to be seen how anxious they are about European soccer in America, especially after Setanta Sports failed miserably two years ago. Euro 2012 next summer may go along way in deciding as they will have the coverage again.
ESPN is watched more by men 18-35 than any other channel, if soccer was shown and discussed on SportsCenter, with highlight shows and analysis, no doubt it would flourish.
The foundation in any sports league is a solid TV contract.
David Stern took the NBA from tape-delayed Finals games to four prime time regular season games a week. The NFL is in the trouble they are now primarily due to the $9 billion in revenue that needs to be split up, that was generated through TV network deals.
The NHL was on the ESPN family of networks three nights a week in the 90's; after their lockout they were relegated to Versus, which no one can find; and the popularity of the league has suffered despite its highest viewership for the finals in a decade.
Hopefully, ESPN can find a way to jam the "world's game" down the throat of the ignorant American sports fan, because without that; sadly I feel there's no other way soccer will ever become truly big in America.