Real Madrid: World's Highest Grossing Professional Sports Franchise

Mark AmentContributor IIFebruary 25, 2011

MADRID, SPAIN - FEBRUARY 19:  Ricardo Carvalho (C) of Real Madrid celebrates with Kaka (L) and Sami Khedira after scoring Real's 2nd goal during the La Liga match between Real Madrid and Levante at Estadio Santiago Bernabeu on February 19, 2011 in Madrid, Spain.  (Photo by Denis Doyle/Getty Images)
Denis Doyle/Getty Images

Most Americans, if asked, would tell you either the New York Yankees or the Dallas Cowboys were the most profitable teams in professional sports, and either of those would be a good guess for an American-centric audience.  

However, those guesses don't take into account the worldwide phenomenon that is global soccer. No sport captures the imagination of sports fans around the world in quite the same way as soccer.

For years, the revenues of the largest soccer teams in Europe have been growing exponentially due to ever-increasing television revenue. Since not all European leagues distribute television money equally, or even negotiate league-wide television deals, the disparity between clubs in the same league can vary even more widely than it does in Major League Baseball.  
The two teams sitting atop the Football Money League, compiled annually by Deloitte, demonstrate just how much the powerful club at the top of the perch makes in comparison to the rest of the league.  
Real Madrid, the richest, highest-grossing professional sports club in the world, generated 438 million euros (roughly $603 million in today's exchange rates) in 2009-10. That's about 40 million euros more than second place FC Barcelona and a staggering 100 million Euros more than third place Manchester United.

Real Madrid had a relatively even split in revenue sourcing among the three main drivers: broadcast, commercial (sponsorship and merchandise) and game day.  
For a sense of scope, Real Madrid received 158.7 million euros in broadcast revenue pursuant to a contract it holds individually since La Liga allows its clubs to negotiate individually rather than through a centralized league contract as in the English Premier League or all major North American leagues.  
That contract gives Los Blancos more broadcast revenue than half of the Money League clubs combined. Real Madrid receives over 150 million euros in commercial revenue, one of only two Money League clubs to do so.
It has a 20 million euro contract with Bwin for jersey sponsorship that runs through 2012-13. However, that contract has recently been challenged in court as being contrary to Spanish competition laws.

In contrast, the highest grossing MLB club, the New York Yankees, made $441 million in revenue last year, $319 million of which came from gate receipts (game day in paragraph above). That is less than Manchester United, the third place club on the Money League list.

The value of broadcasting contracts is significantly higher in the NFL than in MLB. In fact, the total value of the NFL's various broadcast contracts was in excess of $3.4 billion in 2009, and it grows annually, assuming no lockout this year.  
The Dallas Cowboys, the NFL's most valuable franchise grossed $420 million in 2009, of which only $112 million came from gate receipts. This could explain the recent interest of NFL owners in purchasing European soccer clubs.