Big-money expenditures have always been a contentious subject at the Emirates Stadium, the club's financial stability always of paramount importance to Arsenal and their mission.
However, following the record-breaking £42.5 million capture of Mesut Ozil, the North Londoners are now being linked with a splurge for Atletico Madrid's Diego Costa, who is completely deserving of the increased attention around his services this term.
The Gunners will have scouts present at Atletico's next two games against Levante and Sant Andreu, according to John Drayton of the Daily Mail, and are reportedly eyeing the Brazilian forward with a view to a January deal.
Costa has been on a hot streak in this season's La Liga campaign and is tied with Cristiano Ronaldo as the division's top scorer on 17 goals.
However, it seems the Gunners won't be willing to trigger the striker's £32 million release clause, Drayton writing:
It is thought the North London club do not wish to stretch to the 25-year-old's release clause. Arsenal are looking to bolster their frontline in January, with a lot of responsibility on Olivier Giroud's shoulders so far this season.
Wenger's reliance on Giroud has started to show its holes, too, with the Frenchman entering a barren patch of late, having not scored in his last six outings, per Transfermarkt.co.uk.
Meanwhile, Costa has failed to score in just three league outings in 2013/14, netting two goals on four separate occasions over that period.
Squawka's James McManus is among the number who doubt Arsenal's hopes of signing Costa, however:
In some ways, Diego Simeone's scoring talisman is similar to Giroud in that he's of your tall centre-forward variety, but the two couldn't differ more in terms of approach.
Whereas the French half of this duo relies mostly on off-the-ball movement and one-touch finishes, Costa has the added extra of being learned in the art of taking the ball directly to the opposition, not to mention individual moments of brilliant flair.
Costa's physical assets make him capable of holding a forward line by himself, although Squawka show that an 18 percent success rate in headed duels point to a weak presence in the air.
However, the South American's success alongside David Villa this season has displayed that a two-man partnership is certainly within reach, his broad shoulders disguising a creature capable of the finer intricacies, which would be a requirement for fitting into Wenger's team.
Given that his club are in no rush to slow their parade on Spain's duopoly of Barcelona and Real Madrid, Atletico aren't likely to be open to the idea of letting Costa go this winter.
However, should any deal, up to and including the £32 million prescribed as his release fee, be permitted as feasible for the Gunners, they should plump for the hitman's signature as the ideal competition in their striking ranks.